Technopreneurship

 Final Pitching      There are tons of lessons I've learned during final pitching. One mistake that I made during the final pitch was reading the script on my phone. To be honest, I did prepare for the script, and even memorized the first 2 slides. However, it felt different on the stage, the memorized script faded away. This implies that I should've prepared at least one week ahead of time, as in this case I only prepared for days. One thing that I should have done was to spread the labour across my groupmates in presenting the script. Meaning, I tried to do it all alone, and that was a big mistake. The script was amazing, but it becomes uninteresting if I continuously looked at my phone. So it should have been three of us presenting, that way the memorization load would be decreases by memorizing it all alone. Another mistake was the lack of preparedness for the panel's  questions. Overall, I was disappointed that I did not make it to the top 10, but at the en...

  Pitch Deck and Consultation Disponere MVP     As the final pitch deck is fast approaching, we only have short amount of time (around 5 days) to prepare for it, and we only barely finished our refined minimal viable product. With the Traction Channel, Market Size, Busines Model Canvas, and Competition Matrix now corrected, we finally refined the heartseekers' minimal viable product of IC availability entitled, " Disponere ". We haven't had a consultation for our updated deliverables as mentioned in the previous blog, this is because I believe that in the previous consultation, we already received sufficient information on what part of our startup pitch presentation are needed to be corrected. This is pointed out in the previous blog. With the MVP, we aimed to receive feedback on the students we previously interviewed..       The product's main process involves 4 simple steps. First, the user, which are the students, searches for the specific local sto...

 Presentation of Updated Outputs and Deliverables Old Business Canvas Updated Business Canvas      As mentioned in the previous blogs, I will be tackling about the mistakes that we committed in making the business model canvas. The picture above shows our old business model canvas compared to the new and updated business model canvas, which has a lot of differences. The customer segment remained the same as our target customers involve students and business owners. And for the majority on the other hand, it is divided into two segments, which are color coded by orange and blue coloring;  orange for students, and blue for business owners. As for the customer relationship, I change it to online and in person for both students and business owners as our startup idea connects with them through in person and online. As for Channels, I changed both with social media. For the Value proposition, I added more detail to it, because the previous one was unspecific. The las...

INTELLECTUAL PROPERTY     In the 15th week of technopreneurship, we tackle the intellectual property and pitch deck contents. Intellectual property refers to the creations of the mind, such as inventions; litarary and artistic works; symbols, names, and images. When learning intellectual property, it did not come as a shock to me as I have a separate subject in Computer Engineering entitled, "CpE Laws and Professional Practices". In that subject, we tackled the republic act of 8293, which is known as the Intellectual Property Code of the Philippines. Moving on, the main objective in protecting intellectual property is to promote innovation and creativity, and to protect market integrity and product positioning.      When discussing about intellectual property, it is important to discuss also patents. Patent is an exclusive right granted to owners by the government for a period of time in exchange of the full disclosure of their invention. When filing a patent, t...

 DIGITAL MARKETING      So far, I believe this will be the best experience throughout my journey in technopreneurship as the guest speaker is awesome and gave us good insights in digital marketing. I learned that Data in marketing tells us Filipinos are top of the list in social media users in the world. However, we suffer in marketing, because Philippines is ranked as one of the lowest in creators per capita. In first world countries, they've found out that 38% of their general population has started their own facebook page, but for the Philippines falls short in this category.      One analogy of importance of digital marketing is a surgeon. Surgeons who has a social media page with clients interacting are more likely to gain the public's trust for an operation than a surgeon without a social media page. This is the problem here in the Philippines, there are more consumers than creators. One astounding findings show that starbucks in the internationa...

 TRACTION CHANNEL AND METRICS     In this week of technopreneurship blog, we tackle traction channels and metrics. I have learned that every failed startup have a product, but what failed startups don't have are enough customers. Therefore, traction channels are important in one's journey of entrepreneurship. Another thing related to traction is product development. I learned that each of these should receive equal treatment, meaning they are of equal importance. So 50% traction and 50% product development. Furthermore, the whole point of a startup is to grow rapidly. This implies that traction is growth and that means the pursuit of traction is what defines a startup.      Here are the common traction channels I have learned: Viral Marketing Target Market Blogs Public Relations  Unconventional PR Sales  Affiliate Programs Business Development Existing Platforms  Trade Shows Offline Ads Social and Display Ads Content Marketing  Email Mar...

 Entrepreneur's Journey      In commencing the startup idea of our group, the Heartseekers, having a roadmap for entrepreneurship ahead of the journey. I learned that it is important to feel what it's like to be on an employee's shoes before you can become a boss of a company. This means that along the journey for each member of the Heartseekers, becoming an employee is an essential step if we want to pursue an entrepreneurial career in the future, and whether the Heartseekers will continue to exist or not. Furthermore, I learned that these 2 tips on a successful  entrepreneurship: Family with Established Business Putting up your own startup business          Having someone who has an experience with entrepreneurship helps a lot as they can give insights to us. They already know what it feels like throughout the journey, and they already know the ups and downs along the way. This is exactly the reason why investing in training, they can ...

REVENUE MODEL     In the week 11, I haven't realized this until later, I learned that when starting up your company, you should not be embarrassed when talking about money and price. This is because, naturally as an entrepreneur, the ability to talk about money and pricing is a sign of skill, not a sign of money lover. Revenue models are strategies to generate cash for our startup idea from our customers. Before the heartseekers decided which revenue model to choose, we needed to gain an understanding on revenue model:     In creating revenue models, I've learned the 3 common mistakes entrepreneurs do: Confusing revenue model as the price you charge your customers Pricing based on how much it cost you to produce. Thinking your price is less than your competitors     The key questions to ask when choosing the revenue model are the following: What value are customers willing to pay for? How do customers pay for the products today? How much are they currently ...

 Creating Competitive Advantage         I have learned in my journey in the technopreneurship subject, particularly in the 10th week, that in startups, having a competitor is healthy, because it implies that I am really trying to solve an existing feasible problem.  It's not about the uniqueness you have with your product, rather its about how you meet the needs of your customers. Our group, the HeartSeekers' startup idea was to develop a mobile application, which aims to solve the apparent problem wherein students, such as Computer Engineering Students, waste their time store-hopping just to find out that the item they're looking for is unavailable. Our competitors involve Facebook Marketing, Shopee, and Lazada, as these companies sell products, especially integrated circuits and show the availability of their items.       In order to have a competitive advantage, startup strategy is important. Startup strategy is an imprtant ...